Light My Way - Ford Kuga Design Contest
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Year 2008
Contest Type Design
Associates Sine Jensen, fellow student at DKDS
Prize 1st Prize

The 26th of September 2008 Ford Denmark launched the contest "Bryd Reglerne!" (Break The Rules) at Danmarks Designskole, DKDS (The Danish Designschool).

The assignment was to redesign the public space, with focus on one of four elements:
1. Objects in the public space: Benches, garbagecans, signalposts...
2. Signs.
3. Clothes for people in the public space: Parking guards, roadworkers...
4. Stripes on the streets: Buslanes, arrows...

Over 90 students signed up for entry and 25 projects in total competed.

Sine and I came up with a concept called "Light My Way" which replaced all streetlighting, signalposts, streetsigns and striping, with a simple, universally understandable signaling system based on light in the road.
A white glow replaces the normal streetlights, red- and green light replaces the signalposts in a street crossing, and yellow and blue signals no parking zones and free parking spaces.
With this system, all lamp posts and signs in the city would be removed, and reveal a new sense of space around the streets.

The jury consisted of:
Louise Campbell, Industrial Designer
Thomas Boldsen, Art Director at Ogilvy & Mather
Tine Kjølsen, Educational Leader, DKDS
Peter Mackeprang, Senior Researcher, DKDS
Peter Andersen, Ford Motor Company

The project was awarded with the 1st prize.